RSA Security
announced
a DRM solution for mobile content, BSAFE Mobile Rights Management, on Tuesday
in conjunction with
the Jupiter DRM Strategies conference in Los Angeles. BSAFE, which will be
available in January 2005, supports the OMA DRM 2.0 standard and the ODRL 1.1
rights expression language. It is designed to integrate with RSA's server
security software for identity, certificate, and access management.
Normally we would not be very excited about yet another OMA-compliant DRM
technology for mobile content, but this one is significant for a couple of
reasons. First, and most importantly, RSA has been a key (pun intended)
contributor to the OMA DRM standards, so they have both proven expertise and
strong relationships with the device makers and others that are implementing
those standards.
Secondly, we had been wondering when one of the leading security
infrastructure vendors -- such as RSA, Verisign, or Entrust -- would finally
enter the DRM market. For vendors like those that are accustomed to
selling products at the level of software libraries to other software
developers, DRM represents a "vertical market solution" -- which requires
fundamentally different sales and marketing approaches, and which is one among
many possible vertical market solutions that a security technology company could
investigate.
RSA's entry into the mobile content arena has broader implications for the
trajectory of the OMA DRM standards. Because RSA's other products are
standard features of corporate enterprise information security infrastructures,
this could be a way for OMA DRM to find its way into corporate applications.
Not all mobile content is for entertainment purposes; in the future, some will
be strictly business.
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